A creative focused on turning ideas into visual stories. With experience as a director and designer, I lead video and creative projects from concept to final delivery, working closely with teams and stakeholders to produce content.  

I’ve always had a passion for storytelling, it’s something I genuinely enjoy. Whether through video or static visuals, I believe both can be powerful ways to communicate ideas and emotions. I’ve been fortunate to have opportunities to direct and plan video projects, and I’m grateful to the colleagues and collaborators who guided me along the way. Those experiences have strengthened both my skills and my passion for storytelling. 

Outside of work, I’m a big fan of football and F1, and I enjoy watching films. Since I was young, I’ve always had my own perspective when watching stories unfold, which naturally shaped how I think today and in many ways, reflects where my creative journey began.

Education
Mar 2017 - Dec 2019

Taylor's University 
Bachelor of Arts (Honours) in Interactive Multimedia Design

Mar 2014 - Jul 2016
Diploma in Multimedia Design

With technology evolving rapidly especially with the rise of AI. I’m always exploring new creative tools and workflows. I’ve come across tools like Higgsfield AI and proposed adopting them internally to help the team stay up to date and experiment with new approaches.

I’m still actively exploring these tools in recent projects with Claude ai as well for better prompt results. At the same time, since my role requires close collaboration with the marketing team, I decided to attend some online courses for self improvement. This helps me to better understand marketing objectives and align my creative work more effectively with overall goals whenever is possible.